London 2012 guerrilla construction marketing

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As I was walking around the Olympic park I happened to notice two construction companies take advantage of their site positions in the vicinity of the park for a bit of shameless self-promotion. One can hardly blame them especially with LOGOCs (London Organising Committee of the Olympic Games) stringent rules with regards to publicising involvement with the Olympics, which heavily regulates contractors communicating involvement in Olympic construction projects. I noticed this one by Ardmore and one by Barratts on a nearby site. 

Any company or sub-contractor that has supplied the Olympic Games with products or services has to agree not to publicise any part of their involvement until the end of 2012. This obviously gives the official sponsors (that have paid millions for the privilege) to capitalise on their involvement. I think a more lax approach would have been beneficial particularly to the construction industry. What have McDonalds or Panasonic got to lose if a major contractor publicises their involvement in construction the athlete’s village on time and on budget? For the construction companies however, having such a prestigious and well-known project under their belts may have helped them in securing work in the immediate aftermath. So who can blame Barratts and Ardmore for jumping on the tailcoats of Olympic the Olympic park?